SYFY Branding
The SYFY Channel focuses on programming within the science fiction, horror, and fantasy genres, primarily targeting a young, tech-savvy audience. Through a fresh reinterpretation of the brand, the design concept aims to evoke a sense of technology and fantasy, creating an immersive “alternative” world for viewers.
The visual style employs abstract and geometric graphic elements, incorporating repeated patterns and bold typography to generate a surreal, otherworldly atmosphere. The color palette is predominantly black and white, accented with one or two vibrant colors to add energy and contrast. Typography centers around clean, modern sans serif fonts to maintain clarity and a contemporary feel.
Complemented by a strong rhythmic soundtrack, the accompanying video balances precision and structure with dynamic vitality, mirroring the channel’s cutting-edge and imaginative content.
AWARD
2022 Creative Communication Design Award - Student Winner
2022 London International Creative Competition - Shortlist
Kinetic Posters (Commercial)
Here are some examples of poster designs that incorporate animation techniques in everyday work. In an era dominated by electronic screens, animated posters stand out as more engaging and memorable compared to traditional static designs.
Geometric Animation
Here are some simple animation exercises I created using geometric shapes, aimed at exploring and expanding the visual possibilities of form and motion.
