SYFY Branding
The SYFY Channel features programming in science fiction, horror, and fantasy, targeting a young, tech-savvy audience. This brand refresh aims to blend technology and fantasy, creating an immersive “alternative” world for viewers.
The visual style uses abstract, geometric elements, bold typography, and repeated patterns to create a surreal, otherworldly feel. A mostly black-and-white palette is energized by one or two vibrant accent colors. Clean, modern sans-serif fonts ensure clarity and a contemporary look.
Paired with a rhythmic soundtrack, the video balances structure and energy, reflecting the channel’s innovative and imaginative content.
Award
2022 Creative Communication Design Award - Student Winner
2022 London International Creative Competition - Shortlist
Kinetic Posters (Commercial)
Some examples of poster designs that incorporate Motion Graphic / Animation techniques in everyday work.
In an era dominated by electronic screens, animated posters stand out as more engaging and memorable compared to traditional static designs.
Geometric Animation
Here are some simple animation exercises I created using geometric shapes, aimed at exploring and expanding the visual possibilities of form and motion.
