Brand Guide
To stay relevant and grow its audience, engagement, sponsorships, and attendance, the organization focuses on annually refreshing its brand and marketing. With an emphasis on digital channels, these updates aim to expand reach, boost engagement, and maintain a strong, modern presence with target audiences.
In the 2022-2023 cycle, I contributed to the design and development of the Venture Atlanta Brand Book, which included visual guidelines, logo usage, typography, and digital assets to ensure brand consistency across multiple digital and physical platforms.
Website Interface
A responsive website refresh that aligned closely with the brand’s renewed energy and visual identity. The goal was to create a seamless, engaging digital experience that captured the brand’s personality while improving usability, accessibility, and consistency across devices and platforms.
(↓ Click the image to see more design details ↓)
Email Marketing
Designed email campaigns to maintain a cohesive visual identity across all digital touchpoints and enhance brand consistency throughout user interactions.
(↓ Click the image to see more design details ↓)
EVent materials
Supported the design of exhibition materials and email campaigns to ensure a cohesive visual identity across both digital and print. These efforts reinforced the brand’s presence and impact within the startup and investment community.
