Venture Atlanta is the premier startup conference in the Southeast, USA, serving as a dynamic platform for entrepreneurs, investors, and innovators to connect, collaborate, and grow. To support its ongoing mission, Venture Atlanta focuses on expanding its audience, boosting engagement, and driving growth in sponsorships, ticket sales, and event attendance. Recognizing the importance of staying current and impactful, the organization places a strong emphasis on annually refreshing its brand and marketing efforts, particularly through digital channels, to strengthen its presence and engagement with target audiences. In the 2022 cycle, I contributed to the design and development of the Venture Atlanta Brand Book and a responsive website, while also supporting the creation of exhibition materials and email marketing campaigns. My role helped ensure a cohesive and modern visual identity across both digital and print media, reinforcing the brand’s influence in the startup and investment community. *All design works have been put into commercial use.
