ANSLEY MALL

Ansley Mall is an open-air shopping center featuring 26 retailers, supermarkets, and four main buildings, along with the nearby Ansley II mall across the street. I designed a comprehensive wayfinding system to help visitors navigate the space more easily and efficiently. The goal was to enhance the user experience by reducing confusion and making it quicker for shoppers to reach their destinations.

Branding | Wayfinding Design

09 / 2021

THE CHALLENGE

Although the shopping mall has a large passenger flow, the shopping mall faces a significant problem of a wayfinding system.

Surprisingly, there is an extreme lack of direction signs in the mall. Because of insufficient guidance, many small retail stores behind the building are losing customers, the mall has no cohesion brand visual system hard to attract tourists.

THE GOAL

The goal is to create a positive user experience and reduce the inconvenience and confusion of users in the space.

Ansley Mall needs A good wayfinding system, which can guide consumers through the space in the mall to reach their destination more easily and quickly.