ANSLEY MALL
Ansley Mall is an open-air shopping mall that has a variety of stores (26 retailers) and supermarkets, and there are four main buildings and an Ansley II mall located in the opposite street. Although the shopping mall has a large passenger flow, the shopping mall faces a significant problem of a wayfinding system. Surprisingly, there is an extreme lack of direction signs in the mall. Because of insufficient guidance, many small retail stores behind the building are losing customers, the mall has no cohesion brand visual system hard to attract tourists. Ansley mall needs a good wayfinding system, which can guide consumers through the space in the mall to reach their destination more easily and quickly. The goal is to create a positive user experience and reduce the inconvenience and confusion of users in the space.
Branding | Wayfinding Design
09 / 2021
